How SiteTraceiQ Collects, Uses, and Shares Data

1. Who This Policy Covers

This Privacy Policy applies to visitors to SiteTraceiQ websites, prospects who contact SiteTraceiQ, customers and authorized users of SiteTraceiQ services, and individuals whose information may be processed through SiteTraceiQ products on behalf of business customers.

When SiteTraceiQ processes data for a business customer, that customer may be the business or controller responsible for determining why and how personal information is processed. SiteTraceiQ may act as a service provider, processor, data partner, or independent business depending on the service, data source, integration, contract, and applicable law.

2. Information Collected

Tracking and technical data

• IP address, approximate location, browser type, device type, operating system, screen size, language, user agent, and network information.
• Pages viewed, buttons clicked, forms started or submitted, session duration, scroll depth, referring URLs, UTM parameters, search terms, and traffic source.
• Cookie IDs, local storage IDs, pixel IDs, hashed identifiers, advertising IDs, device signals, browser signals, and other pseudonymous identifiers.
• Lead source, campaign attribution, conversion events, account login events, dashboard usage, and integration activity.

Data from third parties

SiteTraceiQ may receive information from data providers, identity resolution partners, analytics vendors, advertising networks, enrichment providers, public sources, customer CRM systems, lead providers, and business partners. This may include contact information, demographic segments, intent data, vehicle ownership or market-interest data, property or household attributes, business details, and other profile information permitted by those sources.

3. Cookies, Pixels, Analytics, and Similar Technologies

SiteTraceiQ and its customers may use cookies, pixels, tags, scripts, SDKs, server-side event tracking, local storage, device signals, and similar technologies. These tools help operate websites, recognize returning browsers, understand visitor behavior, identify leads, measure campaigns, personalize outreach, prevent fraud, and improve services.

• Essential technologies: support security, load balancing, account login, form processing, preferences, and core site functionality.
• Analytics technologies: measure traffic, session activity, conversion paths, page performance, and aggregate trends.
• Visitor intelligence technologies: connect website events, device signals, and identity signals to help identify visitors and deliver lead information to customers.
• Advertising and retargeting technologies: support ad measurement, audience creation, attribution, frequency capping, and remarketing across advertising platforms.
• Integration technologies: connect SiteTraceiQ data with CRMs, email systems, SMS platforms, dashboards, and reporting tools.

Browser settings may allow visitors to block or delete cookies. Blocking cookies may affect website functionality, analytics accuracy, attribution, personalization, and lead identification features.

4. How Information Is Used

• To provide SiteTraceiQ products, including PulseID, GravityIQ, LeadEnrich, DatabaseMine, SmartPrescreen, dashboards, reports, integrations, and support.
• To identify website visitors, enrich lead records, score intent, attribute traffic sources, and deliver contact profiles to customers.
• To operate, secure, troubleshoot, test, improve, and personalize SiteTraceiQ websites, dashboards, pixels, and services.
• To respond to demo requests, support requests, billing questions, contract inquiries, and other communications.
• To send service messages, account notices, product updates, marketing messages, and sales communications where permitted.
• To measure advertising, build or refine audiences, conduct retargeting, analyze campaign performance, and improve conversion reporting.
• To detect fraud, abuse, security incidents, policy violations, unauthorized access, and unlawful activity.
• To comply with legal obligations, enforce agreements, preserve records, resolve disputes, and protect rights.
• To create aggregated, de-identified, or statistical insights that do not reasonably identify an individual.

5. How Information Is Shared

SiteTraceiQ may share information as needed to provide and improve its services, comply with law, and support customer use cases.

• Customers: lead, visitor, intent, enrichment, website activity, and contact profile data may be delivered to the business customer using the service.
• Service providers: hosting, cloud infrastructure, analytics, email, SMS, payment, CRM, security, data processing, support, and professional service vendors may process information for SiteTraceiQ.
• Data and identity partners: information may be matched, validated, enriched, appended, or scored using reputable data sources and identity resolution partners.
• Advertising and analytics partners: campaign, conversion, audience, device, and browsing data may be shared for measurement, attribution, retargeting, and ad delivery where permitted.
• Integrations: data may be sent to customer-selected systems such as CRMs, email platforms, SMS platforms, spreadsheets, reporting tools, and webhook endpoints.
• Legal and safety recipients: information may be disclosed to comply with law, court orders, subpoenas, regulatory requests, security needs, rights enforcement, or business protection.
• Business transfers: information may be disclosed or transferred during a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction.

6. Customer Responsibilities

Customers are responsible for using SiteTraceiQ services lawfully. This includes providing required privacy notices, cookie notices, consent mechanisms, opt-out rights, and contractual disclosures to their own website visitors, leads, users, and customers. Customers must not use SiteTraceiQ to process data they do not have the right to collect, upload, share, or use.

Customers are also responsible for honoring applicable communication laws for phone, SMS, email, direct mail, telemarketing, credit, insurance, healthcare, financial, automotive, and other regulated outreach.

7. Your Choices and Privacy Rights

Depending on location and applicable law, individuals may have rights to request access, correction, deletion, portability, restriction, objection, or opt out of certain processing, targeted advertising, profiling, sales, or sharing of personal information.

• Email privacy requests to support@sitetraceiq.com.
• Use browser settings to block or delete cookies.
• Use platform-level advertising controls offered by device manufacturers, browsers, and advertising networks.
• Unsubscribe from marketing emails using the unsubscribe link when available.
• Contact the business whose website was visited for requests involving that business's use of SiteTraceiQ.

SiteTraceiQ may need to verify requests before acting on them. Some requests may be denied or limited where permitted by law, including when information must be retained for security, legal, billing, fraud prevention, contractual, or operational reasons.

8. Sensitive Information and Regulated Data

SiteTraceiQ does not ask website visitors to submit sensitive personal information through standard tracking technologies. Customers must not upload or transmit sensitive information unless expressly authorized in a written agreement and supported by appropriate compliance controls.

Some SiteTraceiQ products may support pre-qualification, prescreen, or enrichment workflows. Customers using those workflows are responsible for compliance with applicable credit, consumer reporting, financial, automotive, insurance, healthcare, telemarketing, electronic communication, and privacy laws.

9. Data Retention

SiteTraceiQ retains information for as long as reasonably necessary to provide services, maintain accounts, support integrations, deliver reports, comply with contracts, resolve disputes, enforce agreements, maintain security, meet legal obligations, and improve products. Retention periods may vary based on data type, customer settings, contract terms, legal requirements, and operational needs.

10. Security

SiteTraceiQ uses administrative, technical, and organizational safeguards designed to protect information from unauthorized access, loss, misuse, disclosure, alteration, and destruction. No method of transmission or storage is completely secure, and SiteTraceiQ cannot guarantee absolute security.

11. Children

SiteTraceiQ services are intended for businesses and are not directed to children under 13. SiteTraceiQ does not knowingly collect personal information from children under 13. If such information is believed to have been collected, contact support@sitetraceiq.com.

12. International Processing

Information may be processed in the United States and other locations where SiteTraceiQ, customers, vendors, or partners operate. Privacy laws in those locations may differ from the laws where an individual resides.

13. Changes to This Policy

SiteTraceiQ may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. Continued use of SiteTraceiQ websites or services after an update means the updated policy applies going forward.

14. Contact

Questions or privacy requests can be sent to support@sitetraceiq.com or made by phone at 513-200-0059.