Rules for Using SiteTraceiQ Websites and Services

1. Acceptance of Terms

By accessing a SiteTraceiQ website, submitting a form, creating an account, installing a SiteTraceiQ pixel, using a dashboard, receiving lead data, or using any SiteTraceiQ service, the user or business agrees to these Terms of Use and the SiteTraceiQ Privacy Policy.

If the person accepting these terms acts on behalf of a company or organization, that person represents that they have authority to bind that organization.

2. Services

SiteTraceiQ provides visitor intelligence, identity resolution, lead generation, lead enrichment, buyer intent, database mining, dashboard, reporting, integration, and related marketing technology services. Services may include products such as PulseID, GravityIQ, LeadEnrich, DatabaseMine, SmartPrescreen, custom dashboards, reporting feeds, API access, CRM integrations, and managed support.

SiteTraceiQ may modify, suspend, replace, or discontinue any feature, product, data source, integration, report, dashboard, or service where reasonably necessary for security, compliance, vendor availability, operational needs, or product improvement.

3. Customer Responsibilities

• Customers must use SiteTraceiQ services only for lawful business purposes.
• Customers must provide legally required privacy notices, cookie notices, consent banners, opt-out mechanisms, and disclosures on their own websites and in their own outreach.
• Customers must have all rights and permissions needed to install tracking technologies, upload data, share data, receive enriched data, and contact leads.
• Customers must comply with laws that apply to marketing, email, SMS, phone calls, telemarketing, direct mail, privacy, data security, consumer reporting, credit, insurance, healthcare, financial services, automotive sales, and regulated outreach.
• Customers are responsible for their websites, CRM systems, employees, contractors, authorized users, campaigns, scripts, tags, integrations, webhook endpoints, and use of SiteTraceiQ outputs.
• Customers must promptly honor applicable opt-out, suppression, deletion, do-not-call, unsubscribe, and privacy rights requests.

4. Tracking Pixels, Cookies, and Visitor Intelligence

Some SiteTraceiQ services rely on pixels, scripts, cookies, tags, server-side events, device signals, identity matching, enrichment providers, advertising platforms, analytics providers, and other tracking or measurement technologies. Customers authorize SiteTraceiQ to process website event data and related information through these technologies for service delivery, attribution, lead identification, reporting, security, and product improvement.

Customers are responsible for determining whether consent is required before placing or activating SiteTraceiQ tracking technologies. Customers must not deploy SiteTraceiQ tracking on websites, apps, pages, or environments where the customer lacks authority or where such deployment would violate law, contracts, platform policies, or user rights.

5. Accounts and Security

Authorized users must keep login credentials confidential and may not share accounts except as permitted by SiteTraceiQ. Customers are responsible for all activity under their accounts, including activity by employees, contractors, agencies, and integrations. SiteTraceiQ should be notified promptly of suspected unauthorized access or security issues.

SiteTraceiQ may suspend or restrict access if it reasonably believes an account, pixel, integration, campaign, or customer use creates security, legal, operational, reputational, or abuse risk.

6. Acceptable Use

Users and customers may not use SiteTraceiQ services to:

• Violate laws, regulations, contracts, third-party rights, platform policies, or privacy obligations.
• Collect, upload, buy, sell, share, or use data without the rights, notices, consents, or legal basis required.
• Send unlawful spam, robocalls, autodialed messages, unsolicited SMS, deceptive marketing, or prohibited telemarketing.
• Target or discriminate against individuals based on protected characteristics or use data for unlawful eligibility decisions.
• Use services for employment, housing, credit, insurance, healthcare eligibility, or other regulated decisions unless expressly authorized in writing and legally compliant.
• Upload malware, exploit vulnerabilities, bypass security controls, scrape dashboards, reverse engineer services, or disrupt systems.
• Resell, sublicense, publish, or redistribute SiteTraceiQ data or outputs except as expressly allowed in writing.
• Misrepresent lead source, consent status, product capabilities, pricing, identity, affiliation, or authority.
• Use services for harassment, fraud, surveillance, stalking, doxxing, identity theft, or other harmful activity.

7. Data, Leads, and Outputs

SiteTraceiQ may provide lead records, contact profiles, enrichment results, visitor activity, intent scores, reports, and other outputs based on customer data, website activity, third-party sources, algorithms, matching logic, and available data signals. Outputs may be incomplete, delayed, inaccurate, stale, unavailable, or unsuitable for a specific purpose.

Customers must independently verify important information before relying on it. SiteTraceiQ does not guarantee that any lead will convert, answer, buy, qualify, consent to outreach, or be reachable. Data availability and match rates may vary by traffic source, device, geography, browser settings, consent status, data provider availability, and legal restrictions.

8. Communications Compliance

Customers are solely responsible for determining whether and how they may contact any lead or prospect. Customers must comply with all applicable rules for email, SMS, phone, direct mail, prerecorded messages, autodialers, do-not-call lists, consent records, opt-outs, quiet hours, sender identification, and message content.

Receiving contact data from SiteTraceiQ does not by itself create permission to call, text, email, mail, retarget, or otherwise contact a person. Customers must maintain their own compliance processes and suppression lists.

9. Fees, Billing, and Plans

Fees, lead volumes, contract length, overage pricing, setup services, support levels, included products, and payment terms are governed by the applicable order form, invoice, subscription plan, or written agreement. Unless otherwise stated in writing, fees are non-refundable, and customers are responsible for taxes, payment processing fees, and charges incurred under their accounts.

SiteTraceiQ may suspend service for late payment, failed payment, chargebacks, billing disputes made in bad faith, or suspected abuse.

10. Intellectual Property

SiteTraceiQ and its licensors own the websites, software, dashboards, scripts, pixels, workflows, databases, designs, documentation, trademarks, service marks, models, matching logic, reports, and other technology used to provide the services. No rights are granted except the limited right to use the services as allowed by these terms and any applicable agreement.

Customers retain rights in their own customer data, CRM records, uploaded lists, website content, trademarks, and business materials. Customers grant SiteTraceiQ the rights needed to host, process, transmit, analyze, enrich, display, and use customer data to provide, secure, support, and improve services.

11. Confidentiality

Non-public business, technical, pricing, product, customer, lead, dashboard, integration, and security information disclosed through the services may be confidential. Recipients must use reasonable care to protect confidential information and may use it only for authorized business purposes.

12. Third-Party Services

SiteTraceiQ may integrate with or rely on third-party platforms, including CRMs, advertising networks, email providers, SMS providers, analytics tools, data providers, payment processors, hosting providers, and communication tools. SiteTraceiQ is not responsible for third-party platforms, outages, policy changes, data practices, or errors. Use of third-party services may be subject to separate terms and privacy policies.

13. Disclaimers

SiteTraceiQ services are provided "as is" and "as available" to the fullest extent permitted by law. SiteTraceiQ disclaims warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, uninterrupted operation, error-free operation, deliverability, match rate, conversion performance, and availability of third-party data or integrations.

14. Limitation of Liability

To the fullest extent permitted by law, SiteTraceiQ will not be liable for indirect, incidental, special, consequential, exemplary, punitive, lost profit, lost revenue, lost data, lost goodwill, business interruption, or similar damages. SiteTraceiQ's aggregate liability for claims related to the services will not exceed the amounts paid to SiteTraceiQ for the service giving rise to the claim during the three months before the event giving rise to liability, unless a separate written agreement states otherwise.

15. Indemnification

Customers agree to defend, indemnify, and hold harmless SiteTraceiQ from claims, damages, losses, liabilities, penalties, fines, costs, and expenses arising from customer data, customer websites, customer campaigns, unauthorized use, violation of law, violation of these terms, outreach to leads, privacy requests, consent failures, integration issues, or misuse of SiteTraceiQ services.

16. Suspension and Termination

SiteTraceiQ may suspend or terminate access to any website, dashboard, pixel, integration, account, data feed, or service if a user or customer violates these terms, fails to pay, creates risk, misuses data, violates law, or causes security or operational concerns. Upon termination, customers must stop using SiteTraceiQ services, remove pixels when instructed, and stop using outputs except as otherwise allowed by law or written agreement.

17. Changes to Terms

SiteTraceiQ may update these Terms of Use from time to time. Updated terms will be posted on this page with a revised effective date. Continued use of SiteTraceiQ websites or services after an update means the updated terms apply going forward.

18. Contact

Questions about these Terms of Use can be sent to support@sitetraceiq.com or made by phone at 513-200-0059.